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EIG 2013 Launch Pad – Final Week of Competition Application Entry

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eig2013-300x250 (2)If you are a start-up looking for investment, exposure and/or acquisition opportunity, EiG in Barcelona, that attracts 1500+ delegates, than EIG has a great way to achieve your goal. 5 start-ups, selected in a submission process, get to pitch in front of investors and EiG audience, plus enjoy a free stand on the EiG show floor, your start up will be with the best in class!

 

 

 

Submission deadline is on Friday, 29 August. More information, submission criteria and application form available at http://www.eigexpo.com/6th-eig-launchpad

The 6th EiG LaunchPad eigexpo.com

For the sixth year in a row, EiG will host a start-up competition where up to five start-ups will pitch their propositions in front of industry experts and investors, and the room full of iGaming executives. The winner will be selected by our top tier judging panel and the winner will be announced to the exclusive conference delegates. Judges of this years competition are

  • Raj Ramanandi, CEO & Founding Partner, #1seed
  • Brock Pierce, Managing Director, Clearstone Global Gaming Fund
  • Evan Hoff, Partner, Velo Partners
  • Mark Blandford, Partner, Burleywood Capital
  • Moderator: Melissa Blau, Director, iGaming Capital

Tain Tech and Betting Promotion Enter Merger Talks

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betpromoInitial talks of a possible mergers between Swedish igaming sports betting solution provider Betting Promotion and igaming  software development firm Tain Technology.

After a tough opening six months to 2013, that has seen Swedish Listed Betting Promotion see a YoY downturn in gaming revenues, the igaming supplier has initialized negotiations with Tain  Technology.

A final decision on the merger will be taken at a Betting Promotion Sweden Extraordinary General Meeting.

“Betting Promotion is a content provider and Tain a technology business. I see the merger of the two an ideal opportunity for Betting Promotion to utilise Tain’s technological resources and know-how to further develop our products,” Betting Promotion’s chief marketing officer, Richard Hogg, said.

“Since Betting Promotion is not accustomed to providing a ‘one service fits all solution’ but bespoke services to many of our clients we understand that this is fast becoming a highly complex area in itself.

“The end user of all betting sites these days  is accustomed being serviced with up to the second information and thus content is having a significant impact these days and so as a business we need to ensure we can continue to deliver these in the future as the landscape widens.In providing our content to various sports book solutions we find each has different technological aspects we could assist with in more detail with such a merger.”

TotelFootball Partner with Ocho Gaming to Target Latin America

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totel2TotelFootball providers of fantasy football  games with real money prizes and rewards have announced  an exclusive partnership to target the emerging Latin American igaming market with Ocho Gaming. Totelfootball will provide real money fantasy football games to Ocho Gaming Latin American brand JuegaOcho.com

The partnership will see a branded JuegaOcho.com fantasy football games, where players will be allowed to select players from local leagues, as the region gears up for the World Cup in Brazil 2014. Customers at JuegaOcho.com  will benefit from joining the worldwide TotelFootball prize pool  which ensures liquidity and bigger payouts, as they wager on the performance of teams selected from top European competitions, including the Premier League, Champions League, La Liga, Serie A and Bundesliga.

Keith McDonnell, TotelFootball’s business development director commented on the partnership“  Ocho Gaming marks an important step in the growth of our business and demonstrates the worldwide appeal of TotelFootball,” said . “Our strategy is focussed on increasing the reach of our product as we strive to become the global destination for fantasy sports betting.”

Headquartered in Lima, Peru, JuegaOcho.com was launched in 2012 to provide real-money wagering opportunities to the emerging Latin American market. Available in Spanish, Peruvian Spanish and English, JuegaOcho.com will offer TotelFootball alongside its extensive suite of online casino and slot games, sports betting and bingo products.

Jeff Cooper, CEO of Ocho Global “It is impossible to overestimate the popularity of the beautiful game and the passion of its supporters in Latin America, so bringing TotelFootball to JuegaOcho.com gives us a real point of differentiation in the market,The game will be a valuable asset as we look to grow and diversify our customer base as well as a key offering to current players.”

 

Mobile Boost For Paddy Power – Interim Report 2013

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paddypowerIrish igaming operator paddy power published its 2013 interim report,publishing  to shareholders and investors a  12% year-on-year rise in pre-tax profits to €77 million ($103.2 million). Paddy Power stated that strong online and mobile growth had been the key drivers in the companies strong performance for the first half of 2013.

Net revenue generated through its digital platform had witnessed an increase of 29% to  €243 million, generating an online operating profit of €57.5 million, an increase of 19% on 2012 performance.

The Interim report revealed that Paddy Power’s mobile net revenue increased  by more than 100% to €104 million, Mobiel gaming net revenue was up by 253%, The igaming operator also stated that it had witnessed 64% of active sportsbook customers and 36% of active eGaming customers carrying out transactions via its mobile applications.

Paddy Power also witnessed growth in new markets, as it’s Australian operations saw a net revenue increase of  33%, leading to a positive 25% uplift in operating profit to €16.5 million. Furthermore Paddy Power commented that its Italian igaming operations now had a market share of 9% for the region and that it planned further growth through targetting the region with its mobile and tablet gaming products.

Paddy Power added in its interim results that a 22% increase in net revenue had left the company with €214 million in net cash, allowing the interim dividend to increase by 15% to 45 cents per share.

Below is a brief summary of Paddy Power chief executive officer Patrick Kennedy on his Paddy Powers Interim Performance for 2013:-

  • “Revenues increased in every division with very strong growth of 29% in online, which delivered over three quarters of group profit. The excellent performance of our Australian business was a particular highlight.
  • “Almost two thirds of the Group’s online sportsbook customers now transact with us via mobile and this continues to grow.
  • “The second half of the year has started very well from a turnover point of view with sportsbook stakes up 25% in online and 4% in retail on a like-for-like basis.
  • “Despite very poor recent sports results, we are on track to achieve low to mid-double digit operating profit growth in constant currency in 2013. Currency translation headwinds if maintained at current levels for the full year would lower this constant currency year-on-year profit growth by 4%.”

BetTech Partner With Ugandan operator 256Bet

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bettechBetTech Gaming  the provider of  technology solutions to the gaming sector, has secured a partnership with Uganda-based land and online betting operator 256Bet.

The South African company will provide its flagship BetTech Sports product to significantly upgrade and re-launch 256Bet.com alongside the introduction of a brand new mobile betting verticals for the African focused sports entertainment company. A further wide range of fixed odds opportunities across a multitude of in-play markets have been implemented and 256Bet is the first BetTech customer to launch the Betradar-integrated Virtual Football League, which enables a close-to-reality fixed odds betting experience at any time.

BetTech has also implemented localized payment gateways and structures for the country via integrations with MTN Mobile Money and Warid Pesa.

“BetTech Gaming has an unbeatable knowledge of the African market and its sensitivities. This has enabled us to introduce a bespoke product that has taken our online operation to the next level,” said Innocent Bamurike Davis, 256Bet owner. “Also launching an intuitive, yet comprehensive mobile product and Virtual Football League gives us a real competitive advantage.”

“This partnership with 256Bet demonstrates exactly how the BetTech offering is ideally suited to emerging markets, whether it is existing bookmakers looking to strengthen their position or potential operators aiming to make an entry,” said Mark Bosman, International CEO of BetTech Gaming. “Our customisable, cost-effective solution enables exciting wagering opportunities to be placed around the clock on the best local, international and now even virtual action.”

 

Lightstreamer renews supply agreement with Yazino

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lightstreamerWeswit, suppliers of real-time data streaming solutions, has renewed its deal to supply its Lightstreamer real-time data streaming technology to Yazino, the specialist in in-sync, cross-platform social casino gaming.

Lightstreamer is a massively scalable solution for pushing live data over WebSockets and other web protocols to up to millions of concurrent users. It has been deployed by Yazino since 2011 to handle the live game interaction, including the real-time delivery of key game information and communications.

The new agreement means Lightstreamer will continue to play a vital role in facilitating the unique synchronous, multiplayer environment and live interaction of Yazino’s games on both web and mobile platforms.

“Most social games are asynchronous – they aren’t optimised for human interactions, only allowing players to share achievements and invite existing friends to play. Yazino develops synchronous social games to encourage a far closer to real life behaviour that lets players truly interact online with friends and meet new, real people,” said Hussein Chahine, founder and CEO of Yazino.

“We take the playing experience to another level and Lightstreamer’s real-time data delivery is a key requirement for us to provide this fully-engaged, in-sync offering. Lightstreamer rightly has a reputation for being dependable, scalable and fully functional across platforms, which is essential to our future as a fast-growing, multi-channel social casino games publisher. We have been very pleased with Lightstreamer’s performance and support for the past two years and look forward to continuing our partnership,” Chahine added.

Since launching in 2010, Yazino has developed five in-sync social games: Slots Wheel Deal, High Stakes Slots, Roulette, Blackjack and Texas Hold ’em Poker.

“Yazino is a company that is literally changing the game within the industry, so we are very proud that Lightstreamer has helped contribute to their success,” said Mauro Fantechi, co-CEO and Chairman at Weswit.

“Playing in genuine real-time enables deeper engagement and a heightened social gaming experience. Lightstreamer is the most suitable technology to make any game live, with minimum effort and complete peace of mind – anytime, anywhere and on any platform, including smartphones and tablets.”

Customers of Lightstreamer range from start-ups to Fortune 500 companies, with Yazino joining other partners in the betting and gaming industry, including bwin.party, Wirex, IG and City Index.

Sporting Solutions Launches Sports Betting Course With University of Salford

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ssolB2B software, Sporting Solutions  the data analysis division of the Sporting Index Group, has entered into a major collaboration with the University of Salford to establish a Trading School of Excellence (TSE).  Individuals who successfully complete the TSE course will be awarded a Post-graduate Certificate in Sports Pricing and Trading – a higher education qualification between a Degree and a Masters.

This course is the first kind within the current UK academic landscapes, the course aims to teach and prepare students for the business of sports betting and gaming.

Whilst in recent years the betting industry has shed its inherent pricing and trading skills, Sporting Solutions has demonstrated its commitment to invest in them.  This approach ensures that Sporting Solutions’ partners benefit from the highest quality of pricing and in-play trading across the widest range of sports and markets, establishing Sporting Solutions as the preferred B2B provider for operators around the world.

“The TSE is a ground-breaking initiative that will reinforce both our core trading values and our commitment to innovation,” said Simon Trim, Managing Director of Sporting Solutions.

“Comprising a range of customised programmes and modules, the TSE will further develop the core competencies of the company’s trading staff, serving to enhance the professional development of its traders and maintain the reputation that Sporting Solutions has for employing the highest quality traders in the industry,” he added.

Dr Ian McHale, Director of the Centre for Sports Business and Reader in Statistics at Salford Business School, said:

“With a record of world-renowned research and academic expertise in sports statistics and analytics, economics and finance, the Centre for Sports Business can offer a wide range of training and consultancy opportunities for the sports industry.

“The Trading School of Excellence will give Sporting Solutions staff the best possible training in the field of pricing and trading from some of the UKs’ leading sports analysts and statisticians.The TSE will be launched in September and will be hosted within the Centre for Sports Business at Salford Business School.

The University of Salford was chosen due to its world-renowned reputation in sports analytics and statistics. Working closely with Salford, Sporting Solutions is building the TSE to meet each individual’s development needs, delivered via a mixture of onsite and distance learning. The programme, designed for a group of up to 15 students at a time, consists of two modules with each module running twice a year.

Social Gambling Conference Extended over Two Days

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UntitledThe social gambling market is set to rocket to $2.5 billion by 2015, opportunities within the industry are plentiful. The additional day will allow SGC delegates the opportunity to delve deeper into debates surrounding industry risks, socially responsibility and regulation, ensuring that attendees are kept on the cutting edge of where social gambling is heading. 

Social Gambling Conference will again be taking place at Dexter House in London, on 6th-7th November 2013.

SGC 2013 promises to offer a rich and varied selection of key expert speakers to its schedule. Key industry speakers already confirmed include Andy Rogers, Co-Founder & Managing Director of Enteraction, Evan Hoff, Director of Velo Partners and Andrew Hughes and CEO & Co-Founder of AbZorba Games. 

“2012 proved to be a resounding success for SGC and we wish to build on that for 2013” stated Alex Pratt, Head of iGaming Business. He adds “SGC 2013 will also arm attendees with the information that they need to move from Freemium models to real money”. 

The conference will provide an insight into where the leaders and innovators in the space are directing the industry. Sessions will cover; the transition between social and real money gambling, the regulation of social games, monetisation and the opportunities in social gambling.

Attendees can register at http://www.socialgamblingconference.com

About Social Gambling Conference: 

The Social Gambling Conference, hosted by iGaming Business, will be held at Dexter House on the 6-7 November 2013. It is a must for anyone in the social games space, the iGaming space or if you are an investor that wants to stay on the cutting edge of where social gaming/gambling is heading. The Social Gambling Conference will cover topics such as regulation, privacy and data protection, the transition between social and real money gambling and the operational dilemma – marketing, monetisation and retention.

 


bwin.party Announce Business Overhaul to Support New Business Strategy

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party2The bwin.party board have warned that 2013 year revenue would fall by up to 17 percent as senior management look to shrink its operations and concentrate on fewer markets and optimize it’s revenue streams. The igaming operator will now look to focus its operations in regulated markets and potential US regional markets, as the country looks to open legislation on igaming.

The new strategy will aim to sacrifice short-term revenues generated from smaller markets as bwin.party look to stabilize its worldwide business model. The overhaul will see bwin.party either exit or scale down from several markets notably Eastern Europe. The model has been appropriated by  other igaming firms such as Betfair and Bet365.

Top business priorities for bwin.party,management and operational teams will focus on improving customer yield and margins generated from sports betting and bwin.party games. . bwin.party operate verticals on sports betting, bingo, casino and poker, plus the operator are exploring new social media verticals to further revenue supplies for the listed operator. bwin.party management  is yet to announce  their long-term yield target.

The announcement by the board of directors of the new strategy for the group will see bwin.party, cut investment in 18 non-core markets including  territories such as Brazil Greece Estonia and Cyprus. Implementation of this strategy will see  full-year revenue to be between 14 percent and 17 percent below the 801.6 million euros reported last year.

Furthermore the earnings statef before interest, tax and depreciation (EBITDA) margin will likely be 2 percentage points lower than last year’s 20.6 percent, bwin.party said first-half EBITDA fell 34 percent to 60.7 million euros. The announcement of bwin.party interim report saw shares fall in the igaming operators to its lowest in eight months. Current company value fell to £925m, as bwin.party struggle in 2013.

Further factors that have effected Bbwin.party performance have been the  introduction last year of a turnover tax on sports betting in Germany, a key territory for their Bwin sports betting brand and its largest market.  Competition in the bingo sector in the UK, which has scaled up customer acquisition costs, and the intrusion of  Greek internet service providers unexpectedly started blocking gambling IP’s from regional traffic.

“This was always going to be a major year of transition for us…however, our performance and revenue is behind where we expected it to be at this point,” Chief Executive Norbert Teufelberger commented

Playtech’s Roger Withers confirms retirement as Chairman

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playtechiGaming software supplier Playtech published positive interim results for  2013 that saw the company report a 15% year-on-year increase in total revenues to €176.8 million ($237 million) in the first half of 2013 from €1 53.8 million the previous year. Playtech further announced that gross income had increased to €194.9 million to generate an adjusted net profit of €84.9 million, up 0.5% on the 2012 figures.

Playtech highlighted increased performance on its mobile platforms and the signing of exclusive partnership deals with Betfred, Bet365 and Sky as the drivers in the companies opening 2013 performance. Playtech announced that it was  further exploring penetrating new markets in Latin America and increasing/optimizing its partnership in  Europes regulated markets.

“Once again Playtech’s tenacity and drive have been demonstrated in these results as it has focused on deepening its licensee relationships; creating innovative new content; and providing its customers with cutting edge products and services,” non-executive chairman Roger Withers said.

“As online gaming continues to focus on mobile, it is pleasing to see our investment in this increasingly important market paying-off across many product areas. The company continues to capitalise on its customer-focused strategy and strong balance sheet: Playtech remains the world’s leading supplier of technology and services for the online gaming industry and can look to the future with confidence and optimism.”

Further news from Playtech saw the company announce that Roger Withers will retire from the board and as non-executive chairman of the company on October 9 .Withers, who will step down after seven years in the role, will be retained in an advisory role, while Alan Jackson, currently the senior non-executive director, will take over as non-executive chairman.

Btwiice Appoint Lee Richardson as Non Exec Director

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bwticeLee Richardson experienced igaming industry executive has joined online betting insurance start-up Btwiice as non-executive director to aid the gaming focused insurance organization develop business, launch its verticals and attract its first clients.

New igaming insurance operators Btwiice specializes in ‘insurance’ to football and in-play betting by guaranteeing potential gains from bets, whether the player wins or loses. Btwiice also gives the users the ability to ‘lock-in’ their winnings from their selections.

Julien Cunze, co-founder and CEO of Btwiice, commented on the appointment  “ Lee Richardson is someone as experienced and well-connected its great to have him at Btwiice. He has a fantastic contacts book but he also brings invaluable experience with regard to managing and driving the business forward.

The start up is looking to raise £300,000 “to launch and sign our first clients”  Cunze further commented. “We’re targeting small and medium-sized operators who might not have the internal resources to set up a ‘cash out’ equivalent of a Betfair or William Hill. We believe our product would offer their clients a great way to lock in their winnings and provide them with a differentiating USP.”

Lee Richardson, who has worked as CEO of Boylesports and Chartwell technologies commented on his new position: “I’m delighted to have joined BTwiice, and helping them at their vital stage of business development and growth.”

Tokyo Bookies 2020 Olympic Favourites

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olympicsAhead of next weeks International Olympic Committee (IOC), UK bookmakers have marked the Tokyo Olympic bid as favorite to win the voting competition. The 100 IOC members will gather next week in Buenos Aires Argentina, to select which candidate city will secure the 2020 Olympics. The desicion will be televised worldwide on the 10th of September.

Currently Japan’s Tokyo bid is the bookmakers favorite at 2/1. This is followed by the bid of Madrid and Istanbul.  Other ‘non-selective’ bids for 2020 have come from Doha and Baku.

Japan feel bullish about landing the 2020 Olympics, after impressing judges  and IOC members when visiting the Japanese capital. National press reports state that judges where impressed Tokyos effective transport system, and the cities improvements at dealing with climate and pollution issues, furthermore recent fears regarding radioactivity from Fukishima explosion were answered thoroughly by the bid operators on the official visit by IOC members to Tokyo this year.

Tokyo last hosted the Olympics in 1964, Japan also has a respected record in hosting major sporting events, having co-hosted the Football World Cup in 2002. The Tokyo organizers also claim that public support for hosting the games is growing, with a poll last week showing a 92% approval rating

Most bookmakers view the bid race as a three way race between Tokyo, Istanbul and Madrid. second favorites Madrid, fell short as candidates for the 2016 Olympics that were won by Rio De Janiero. Voting members appear to be concerned about the Spains weak economy and the lack of popular/public support for the Madrid bid.

Third favorites Istanbul would see the Olympics being hosted in the EMEA (Europe & Middle East) regions. Istanbul with a city population of 12.5 million people (CIA Resource) have gained support due to Turkeys strategic location and its fast growing economy.   However committee concerns regard the cities transport system and some fears regarding safety and the threat of terrorism.

To view the list of Odds on 2020 Summer Olympic Bids click here.

Mobile Gaming & Gambling Summit – 50% Off Final Week Offer

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MMGSUMThere’s only 1 week left until the annual Mobile Gaming & Gambling Summit, and organiser’s Mobile Marketing Magazine are hosting an exclusive offer for the remaining summit entries. SBC Members will be able to get a 50% reduction on entry if the use purchase code – MGGF50 . This offer is only available this week, so do act quickly and book your place for the Mobile Gaming Summit on the 11th of September – London

With talks and sessions focusing on all things mobile gaming – retention,acquisition, marketing,  product cycles and innovations and a stellar list of keynote speakers. Mobile Gaming & Gambling Summit is the best venue to learn about the growing mobile gaming sector.

Paddy Power, Betfred, William Hill, Bet Victor and more next Wednesday for the one day conference. The guys at Mobile Marketing Magazine are also offing our members a 50% discount for this week only, register here http://www.mobilemarketingmagazine.com/gsummit/?product=booking and enter discount code MGGF50

To find out more about the Mobile Gaming & Gambling Summit click here

 

EIG Barcelona Serves a Boris Becker Ace!

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borisClarion gaming the event organizers of the upcoming EIG expo have announced the that six time tennis men’s Grand Slam champion Boris Becker will open the 2013 EIG gaming expo taking place in 8 -10 October Barcelona Spain. Boris Becker will be acting as Brand ambassador for igaming operator – Youwin.com. The tennis legend will open proceeding to the 12th EIG Gaming Expo, one of the biggest igaming conventions in the gaming sector.

Tennis legend Boris Becker is now a popular broadcaster in the UK and Grmany, regularly appearing on sports broadcasts for BBC Sports with regards to tennis and Germany‘s RTL with regards to tennis and football.    

Confirming the news, Kate Chambers, Portfolio Director responsible for EiG said: “For over a decade EiG has been a source of inspiration for European iGaming businesses and we are absolutely delighted to be able to welcome such an inspirational sportsman to open EiG 2013 with its dynamic new format, powerful content and additional new features. EiG is also about leaders and the new role Boris enjoys as youwin.com‘s brand ambassador is a testament to his continuing high profile and his success both as a respected media personality and as an entrepreneur.”

 

 

John Faley, Marketing Director at youwin.com, added: “Boris Becker is synonymous with ambition, drive, success and champion status, and I cannot think of a better way for youwin.com to contribute to EIG 2013 than giving our brand ambassador the opportunity to officially open the show with a bang. At youwin.com we are very excited about EiG, and will be in Barcelona to showcase our trusted product portfolio and to network with likeminded colleagues from across the gaming community.”

 

EveryMatrix Eye Asian Expansion With Launch Manila Office

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everymatrixiGaming software supplier EveyMatrix has announced the opening of its Asian offices in Manilla. EveryMatrix management reported that the new Asian focused company operations would be spearheaded by Ian Sherrington, who would be taking up the role of Business Development Manager – Asia. EveryMatrix are viewing rapid expansion in the lucrative and fast growing Asian igaming market. EveryMatrix will also view to expand its services in the Australian igaming market.

Mr Sherrington, the man tasked with growing the companies presence in the regions of Asia and Australasia, has in-depth knowledge and insight of gaming in the region. Prior to joining EveryMatrix Mr Sherrington,  headed up technical operations for Intertop,the World’s first online sports betting operator. Mr Sherrington has gained regional gaming knowledge of Asian betting customs and trends through his involvement in Mahjong Development Inc, where he acted as CEO of the Asian gaming specialists.

CEO of EveryMatrix – Ebbe Groess commented on his companies new Asian venture:- “We are delighted to be opening an office in Asia having garnered so much interest in this region in recent years and to be able to mark the launch by sponsoring such a prestigious event as SBC is a great honour. We are lucky to have Ian Sherrington on board leading the office out in Manila, embracing the call for our products in Asia. Ian has remarkable skills in product development and we intend to make full use of them so as to deliver truly tailored products rather than poorly translated European experiences.”


To celebrate and mark the new expansion, EveryMatrix will be sponsoring the Sports Betting Community Asia (SBC Asia) Social this coming Friday 6th September evening in Makati Manila.

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For further information, please contact Salema Khanum, sk@everymatrix.com

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Bet Smart ‘Big Data’ Makes Soccer Betting Smart!

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betsmartBet Smart Media is giving soccer bettors across Britain a new, must-have weapon for their arsenal this season. In partnership with Opta, the world’s leading sports data company, Bet Smart Media has launched Opta Trends, an innovative new tool for bettors to easily find data-supported trends for upcoming English Premier League matches. The insights give bettors the confidence to place a bet, which has been shown to stimulate betting activity for B2B partner brands.

Jesse Learmonth, President of Bet Smart Media said, “We are fervent believers that every bettor should have access to tools and content that helps them make more confident betting decisions, whether that be on their desktops, tablets, or mobiles. Opta has the best soccer data in the world, which we’re now putting into people’s hands with a number of extremely useful features delivered in an easy-to-use interface. We like to think of Opta Trends as a ‘confidence engine’ for bettors.”

Bettors can filter data to instantly see how a team has performed historically under situational factors that are important to the bettor. If history shows that a team has a high win rate in a match situation, that ‘trend’ is a massive insight. Bettors can save the quality trends they find, and receive alerts when a saved trend is detected for an upcoming match.

Adds Learmonth, “The alerts are the secret sauce. For bettors, you set an alert once, and then just sit back and wait for betting opportunities to roll in. For our B2B partners, adding a contextual ‘bet now’ call-to-action to the alert is an easy way to create bet intent and ultimately capture the transaction.”

Andrew Cox, Director, Strategic Partnerships comments, “We at Opta have long believed that bettors could derive actionable insights from our data. Credit to Jesse and his team for overcoming a number of ‘big data’ engineering challenges to create an intuitive yet extremely powerful tool for bettors. We’re extremely encouraged by the early response to Opta Trends.”

Soccer bettors can get their hands on the product immediately. Oddschecker.com, the UK’s largest odds comparison site, is the first brand to integrate Opta Trends into its website as a value-added tool for its betting customers.

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SBC – EIG Interview – Giles Thomas Director of Mimo Brands Talks iGaming Branding!

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gilesSBC catches up with Giles Thomas Founder and Director of Mimo Brands. Mimo specialises in branding in an omni-channel world, and boasts considerable experience launching and migrating brands on and between different channels in many sectors.

Prior to setting up Mimo, Giles was Director of Marketing at Sega and MTV Networks. Heading up launches of new technologies, programs and TV Channels. Giles will be a headline speaker at the upcoming EIG conference in Barcelona for gaming

SBC: Giles great to meet you, can you tells us more about Mimo Brands and how your agencies strategy to branding can help gaming operators.

Giles: Mimo Brands was set up to help businesses generate the most value from their brands. Our clients typically have brands that are not working as well as they might, are struggling to migrate from one channel to another, or indeed need to develop new brands from scratch.

Our ‘product’ is the creation of relevant and differentiated brands.  This is relevant to igaming operators because widespread platform sharing has led to a market inhabited by a multitude of very similar offerings.  As a result, consumers find it difficult to choose between brands, and are happy to flit between them.

SBC: In a market such as igaming where players can be tracked market and technologies can map out user behavior Do you feel that in igaming marketing practices such as branding have taken a back-foot to more acquisition led practices such as Affiliates, PPC, SEO marketing?

Giles: Indeed.  But it is not unusual for relatively young markets to avoid strategic branding in favour of a promotions driven approach.  The early days of mobile telecoms were very similar, as were  console gaming.  This is usually because it is often easier to promote what you do and offer trial incentives than to build compelling brand stories.  The trouble is, the promotions approach ultimately drives value out of markets rather than building more profitable long-term relationships with loyal customers.

SBC: There are many gaming brands that have both an online and offline presence. Many of these brands have tried to shift digital services to their offline customers believing that their brand  would be the hook, however results have failed to transpire. Why is this and can having an offline and online presence harm a company’s brand?

Giles: There are great examples of gaming brands successfully moving online – Playstation, Sega – and those successfully moving the other way – Angry Birds, Moshi Monsters.  It is critical for organisations to understand what makes their brand special, and how to transfer these attributes to new channels, as opposed to simply adding a new distribution or marketing channel and hoping for the best.

The only real danger of taking an online brand offline, and visa versa, is if it is not well thought through.  It is important to understand channels often perform different roles, and consequently the rules of engagement may differ.

 

SBC: In a saturated online market place such as igaming, where many of the customers are recycled through multiple operators (be it poker, casino, Sportsbook or bingo) can there be such a thing as brand loyalty.

Giles: There will only be brand loyalty when brands offer something that customers cannot easily find elsewhere.  The starting point for this differentiation may or may not to product-based.  For example, Orange’s enormous success in the UK mobile telecoms market was brand-led not product-led. Historically, one of the biggest barriers to entry for console gaming brands was the Playstation brand, not the product itself.

 

SBC: The majority of iGaming brands operate using third party technologies, we see the same products re-marketed and re-packaged. Operators use quite standarised promotions to  attract the customer such as bonuses, cashback or money back offers as incentives. Is this not detrimental to brands and how can you make sure that a brands principles survive in this environment?

Giles: Successful brand development in any business rests primarily at the door of the senior management team, not simply the Marketing Director.  Branding is a company-wide strategy whose purpose is to create long-term value for the business.  It is not a short-term marketing cost.

SBC :When companies revaluate their brand placement or position for a digital market place. What factors do they need to take into account and what competencies and knowledge’s should they acquire when they undertake this practice?

Giles:There has been a tendency by some to presume that today’s markets are much the same as yesterday’s.  Others dismiss half a century of brand thinking and practice as obsolete in digital market places.  Both stances miss the point.  Success today rests on having real and relevant insight about markets and their users, on using the fabulous tools that digital affords us to engage and to manage behaviours, and most of all, having the bottle to zag whilst the rest of the world is zigging.

SBC:. As a headlining speaker at EIG, what do you want your listeners to take from your speaker sessions with regards to branding in gaming?

Giles:igaming branding and marketing will change.  Those who lead this change will enjoy the greatest spoils.

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Giles Thomas – Director MiMo Brands

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Kickoff.co.uk Launch The Acca Smacker – Making Multiple Bets Simple

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kickoffKickoff.co.uk have announced the launch of their new betting product The ‘Acca Smacker’, a new content driven betting engine that allows users to place multiple bets on football in a simplified way. The engine has the capacity to bring predictive algorithms, betting stats and bookmaker odds to make multiple betting easy. The  ’Acca Smacker’ is now ready for full customer use at - http://www.kickoff.co.uk/acca-smacker/

 

Kickoff.co.uk have designed their program to give punters the highest predictive outcome for each football match, and offer their multiple betting service for English and top European football leagues and competitions. Predicts take place over 4 markets including - match result, over/under 2.5 goals, both teams to score and first team to score.

The ’Acca Smacker’  further gives its customers insight into the football matches taking place, by providing detailed information to the punter. Users can find information on current team performance (20 match past performance search), players current statistics and further stats on the outcomes of which football teams would likely score first. The data is presented in easy to read charts and graphs.
Content on the site has expanded exponentially with team pages for all the 92 clubs in the English Leagues and the 78 top European clubs. For the Premier League the match, statistics and squad details go back to the very first season in 1992/3. – see more at
 http://www.kickoff.co.uk/teams/?team_id=1&season=1992

For Further information please contact:
Simon Rosen 020 3102 6375

Paddy Power Sponsor Dennis Rodman’s North Korean Goodwill Trip

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gilesIrish gaming operator Paddy Power has announced that it has sponsored the controversial trip by former NBA basketball star Dennis Rodman to North Korea.

The 52-year-old former Detroit Pistons and Chicago Bull basketball player arrived in the capital city of Pyongyang yesterday, wearing a baseball cap emblazoned with Paddy Power’s name and vowing to engage in “basketball diplomacy” with his “friend” Kim Jong Un, North Korea’s leader. Rodman is on a peace and goodwill visit of the communist country, which is being documented by lifestyle and culture magazine ‘Vice Magazine’.

 

Dennis Rodman known as ‘the worm’is NBA Hall of Fame player, having won five NBA championships with the Detroit Pistons and Chicago Bull. He is recognized as one of the best defensive players in NBA history. He has played in the Euro Basketball league, and is famous in the UK for appearing in the popular reality TV Show ‘Celebrity Big Brother’ in 2006.

The Irish igaming operator made the following comment on the controversial trip “Paddy Power has an existing relationship with basketball legend Dennis Rodman and is supporting him, at his request, in his mission of basketball diplomacy. In this regard, we have sought guidance and taken advice from International Crisis Group, a well-regarded NGO with an established track record in North Korea.“Dennis will be hosting a press conference in New York on Monday September 9 on return from Pyongyang.

Rodman’s trip to North Korea has drawn much publicity and criticism by the US media. The flamboyant basketball star has publicly proclaimed his friendship with North Korea leader -Kim Jong Un. North Korea has the worst record of human rights record in the world according to United Nations and Human Rights Watch reports. North Korea is also considered a nuclear threat.


 

INTRALOT Announced as Brazilian Gaming Congress Headline Sponsor

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bgc2Clarion Events, the event organizer of ICE Totally Gaming, is pleased to welcome the global gaming powerhouse INTRALOT as Headline Sponsor of the Brazilian Gaming Congress.

The event takes place 18-20th November at the prestigious Winsor Barra Hotel in Rio de Janeiro. The Congress is a first of its kind, timed to bring together internationally renowned gaming operators, suppliers, sports bodies and regulators to meet with key government officials from Brazil’s major authorities for sports, lotteries and gaming ahead of the World Cup 2014 and Olympics 2016.

Together they will discuss the future of gaming in Brazil, with a focus on the safe, secure and responsible methods of regulating sports betting and lottery online.

INTRALOT will join three of the major discussions relating to these topics, including the opening discussion on how Brazil can maximise the positive effects of these major sporting events through the safe regulation of sports betting; taking stock of the current regulation of gaming and best steps forward; and how lotteries can continue to innovate in the region.

“We have entered the Brazilian market in 2008 aiming to exploit the numerous business opportunities in this promising market and further enhance our presence in  the wider region of Latin America. In 2010 we forged a partnership with LEMG-Loteria do Estado de Minas Gerais (Loteria Mineira) with the mutual target to offer innovative gaming solutions for the benefit of the Lottery, the State and its players. We are glad to support the Brasilian Gaming Congress as the Headline Sponsor, since we believe that such initiatives, which encourage the dialogue between the lottery professionals, are crucial for the further development of our sector” says Nikos Nikolakopoulos, INTRALOT’s MD for Latin America.

Ewa Bakun from Clarion says “We are delighted to be working with INTRALOT at this inaugural Congress.  They have been an important partner to Brazil’s lotteries for a number of years and have an intimate understanding of the marketplace.  They share the same vision for the event as we do – to help the key authorities understand the potential of a safe, secure and reliable sports betting market and evaluate other opportunities in the gaming sector.”

For more information about the Brasilian Gaming Congress, including a detailed programme, line-up of speakers and other sponsors, you can visit www.brasiliangamingcongress.com.

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